When a CEO responds to reviews, it shows the company listens to its employees as culture percolates from the top. Sinclair responds to each and every Glassdoor review authentically, according to a blog post by Perked, a Vancouver-based IT consulting firm. Take the case of British Columbia’s Jeff Sinclair, CEO and co-founder of Eventbase, an award-winning event app. Secareanu says many companies are taking note of the need to nurture a corporate brand, and as a result are responding to online reviews because they recognize employees are their biggest brand advocates. They found employee reviews online can offer early indicators of corporate dysfunction, which if left unchecked, can threaten a reputation irrevocably. The scholars focused on finding “upstream indicators” of toxic cultures by scraping employee reviews on Glassdoor using machine learning to analyze text. How reviews shatter reputationĭennis Campbell, a professor of business administration at Harvard Business School, and Ruidi Shang, an assistant professor at the Tilburg School of Economics and Management in Netherlands, analyzed employee reviews of 4,000 publicly traded organizations in Glassdoor. Job seekers who visit an employer’s company page are, on average, 2.1 times more likely to apply to an employer’s jobs, she added. In 2021, job seekers viewed an Indeed company page to research a company more than 96 million times, Ms. In Canada, there are more than 12.9 million company ratings and reviews on Indeed. “Job seekers are turning to employer reviews to get the full picture and to better understand the employee experience at a company versus what a company promotes in their job posting.” “Employer reviews are more important than ever, especially in the tight labour market we’re currently seeing,” Ms.
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